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"Empirical investigation of customers' channel extension behavior: ..."

Shuiqing Yang et al. (2011)

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DOI: 10.1016/J.CHB.2011.02.007

access: closed

type: Journal Article

metadata version: 2023-11-12

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  - https://dblp.org/rec/journals/chb/YangLZG11
Shuiqing Yang, Yaobin Lu, Ling Zhao, Sumeet Gupta:
Empirical investigation of customers' channel extension behavior: Perceptions shift toward the online channel. Comput. Hum. Behav. 27(5): 1688-1696 (2011)

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