"A novel click model and its applications to online advertising."

Zeyuan Allen Zhu et al. (2010)

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DOI: 10.1145/1718487.1718528

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguang Zhu, Zheng Chen:
A novel click model and its applications to online advertising. WSDM 2010: 321-330

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