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"The Effect of Key Opinion Leader Type on Purchase Intention: Considering ..."

Rongkai Zhang et al. (2023)

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DOI: 10.1007/978-3-031-32302-7_10

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-19

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  dblp key:
  - conf/whiceb/ZhangMLCYLW23
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  - https://dblp.org/rec/conf/whiceb/ZhangMLCYLW23
Rongkai Zhang, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin, Yifan Wu:
The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. WHICEB (2) 2023: 108-118

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