"Avoidance of Social Media Advertising: A Latent Profile Analysis."

Jens Mattke et al. (2018)

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DOI: 10.1145/3209626.3209705

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-21

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Jens Mattke, Lea Katharina Müller, Christian Maier, Heinrich Graser:
Avoidance of Social Media Advertising: A Latent Profile Analysis. SIGMIS-CPR 2018: 50-57

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