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ORCIDLea Katharina Müller
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2010 – 2019
- 2019
[c11]Lea Katharina Müller, Jens Mattke
, Christian Maier, Tim Weitzel:
Conversational Agents in Healthcare: Using QCA to Explain Patients' Resistance to Chatbots for Medication. CONVERSATIONS 2019: 3-18- [c10]Jens Mattke, Lea Katharina Müller, Christian Maier:
Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media. HICSS 2019: 1-10 - [c9]Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel, Heinrich Graser:
Chatbot Acceptance: A Latent Profile Analysis on Individuals' Trust in Conversational Agents. SIGMIS-CPR 2019: 35-42 - 2018
- [c8]Lea Katharina Müller, Jens Mattke, Christian Maier:
#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention. AMCIS 2018 - [c7]Jens Mattke, Lea Katharina Müller, Christian Maier:
Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study. ECIS 2018: 156 - [c6]Jens Mattke, Christian Maier, Lea Katharina Müller, Tim Weitzel:
Typology of User Resistance Behavior: A Study Explaining Why Individuals Resist Using Bitcoin. ICIS 2018 - [c5]Jens Mattke, Lea Katharina Müller, Christian Maier, Heinrich Graser:
Avoidance of Social Media Advertising: A Latent Profile Analysis. SIGMIS-CPR 2018: 50-57 - [c4]Lea Katharina Müller, Jens Mattke, Christian Maier:
Online Advertising Research through the Ad Delivery Process: A Literature Review. SIGMIS-CPR 2018: 163 - [c3]Lea Katharina Müller:
Transforming Online Advertising: A User Centric Approach to Bridge the Gap. SIGMIS-CPR 2018: 181-182 - 2017
- [c2]Jens Mattke, Lea Katharina Müller, Christian Maier:
Why do individuals block online ads? An explorative study to explain the use of ad blockers. AMCIS 2017 - [c1]Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel:
The Curse of Mobile Marketing: A Mixed Methods Study on Individuals' Switch to Mobile Ad Blockers. ICIS 2017
Coauthor Index
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