"Factors Influencing the Consumer Impulse Buying Behaviour: A Study in the ..."

Jinjing Yang, Cong Cao (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-08-21

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  - conf/pacis/YangC22
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Jinjing Yang, Cong Cao:
Factors Influencing the Consumer Impulse Buying Behaviour: A Study in the Context of E-Commerce Live Broadcast. PACIS 2022: 252

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