"Developing Consumers' Brand Loyalty in Companies' Microblogs: The Roles of ..."

Sasa Wang, Kem Z. K. Zhang, Matthew K. O. Lee (2013)

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type: Conference or Workshop Paper

metadata version: 2014-04-08

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Sasa Wang, Kem Z. K. Zhang, Matthew K. O. Lee:
Developing Consumers' Brand Loyalty in Companies' Microblogs: The Roles of Social- and Self- Factors. PACIS 2013: 81

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