default search action
"What Triggers Sharing in Viral Marketing? The Role of Emotion and Social ..."
Boying Li, Alain Yee-Loong Chong, Eugene Ch'ng (2015)
- Boying Li, Alain Yee-Loong Chong, Eugene Ch'ng:
What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature. PACIS 2015: 95
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.