"Gamified Marketing Practice: An Experiment-Based Study on The Effect of ..."

Samaan Al-Msallam, Nannan Xi, Juho Hamari (2024)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2024-07-19

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/pacis/Al-MsallamXH24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/pacis/Al-MsallamXH24
Samaan Al-Msallam, Nannan Xi, Juho Hamari:
Gamified Marketing Practice: An Experiment-Based Study on The Effect of Social and Empowering Gamification. PACIS 2024

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.