"Performance Measurement of Mobile Marketing in Multi-Channel Environments."

Ragnar Schierholz et al. (2005)

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DOI: 10.1109/ICMB.2005.77

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner:
Performance Measurement of Mobile Marketing in Multi-Channel Environments. ICMB 2005: 301-307

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