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"When Virtual Influencers are Used as Endorsers: Will Match-Up and ..."

Yanling Zhang, Duo Du, Jiao Ge (2023)

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DOI: 10.1007/978-3-031-35969-9_33

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-26

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  - conf/hci/ZhangDG23
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Yanling Zhang, Duo Du, Jiao Ge:
When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention? HCI (28) 2023: 487-496

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