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Jiao Ge

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2020 – today

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2023
[c4]
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  dblp key:
  - conf/hci/DuZG23
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  - https://dblp.org/rec/conf/hci/DuZG23
Duo Du, Yanling Zhang, Jiao Ge:
Effect of AI Generated Content Advertising on Consumer Engagement. HCI (29) 2023: 121-129
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Mingling Wu, Michael Xu, Jiao Ge:
Analyzing Customer Experience and Willingness to Use Towards Virtual Human Products: Real Person Generated vs. Computer Program Generated. HCI (28) 2023: 476-486
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Yanling Zhang, Duo Du, Jiao Ge:
When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention? HCI (28) 2023: 487-496
2022
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Jiao Ge, Jinyu Guo:
The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases. HCI (36) 2022: 246-255

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