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"Mechanisms of Green Product Advertisements on Xiaohongshu that Influence ..."

Jingwen Wang, Cong Cao (2023)

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DOI: 10.1007/978-3-031-36001-5_53

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-21

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Jingwen Wang, Cong Cao:
Mechanisms of Green Product Advertisements on Xiaohongshu that Influence Consumers' Purchase: Exploring Green Product Strategies. HCI (46) 2023: 416-421

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