"Read this Paper! A field Experiment on the Role of a Call-to-Action in ..."

Darius Schlangenotto, Dennis Kundisch (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-12

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  - conf/ecis/SchlangenottoK16
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Darius Schlangenotto, Dennis Kundisch:
Read this Paper! A field Experiment on the Role of a Call-to-Action in Paid Search. ECIS 2016: Research Paper 63

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