"Why do Individuals Avoid Social Media Advertis-ing: a Qualitative ..."

Jens Mattke, Lea Katharina Müller, Christian Maier (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-12-13

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Jens Mattke, Lea Katharina Müller, Christian Maier:
Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study. ECIS 2018: 156

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