"Customers' Perceived Security: Relative Effectiveness of Trust ..."

Anupam Kumar Nath, Ruth C. King (2009)

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type: Conference or Workshop Paper

metadata version: 2012-01-02

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Anupam Kumar Nath, Ruth C. King:
Customers' Perceived Security: Relative Effectiveness of Trust Transference Mechanisms. AMCIS 2009: 766

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