BibTeX record journals/jcmc/GolanZ08

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@article{DBLP:journals/jcmc/GolanZ08,
  author       = {Guy J. Golan and
                  Lior Zaidner},
  title        = {Creative Strategies in Viral Advertising: An Application of Taylor's
                  Six-Segment Message Strategy Wheel},
  journal      = {J. Comput. Mediat. Commun.},
  volume       = {13},
  number       = {4},
  pages        = {959--972},
  year         = {2008},
  url          = {https://doi.org/10.1111/j.1083-6101.2008.00426.x},
  doi          = {10.1111/J.1083-6101.2008.00426.X},
  timestamp    = {Thu, 01 Oct 2020 10:19:27 +0200},
  biburl       = {https://dblp.org/rec/journals/jcmc/GolanZ08.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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