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"Creative Strategies in Viral Advertising: An Application of Taylor's ..."

Guy J. Golan, Lior Zaidner (2008)

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DOI: 10.1111/J.1083-6101.2008.00426.X

access: closed

type: Journal Article

metadata version: 2020-10-01

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  - journals/jcmc/GolanZ08
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  - https://dblp.org/rec/journals/jcmc/GolanZ08
Guy J. Golan, Lior Zaidner:
Creative Strategies in Viral Advertising: An Application of Taylor's Six-Segment Message Strategy Wheel. J. Comput. Mediat. Commun. 13(4): 959-972 (2008)

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