BibTeX record journals/ijim/RomoMR17

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@article{DBLP:journals/ijim/RomoMR17,
  author       = {Zahaira Fabiola Gonz{\'{a}}lez Romo and
                  Irene Garcia Medina and
                  Noem{\'{\i}} Plaza Romero},
  title        = {Storytelling and Social Networking as Tools for Digital and Mobile
                  Marketing of Luxury Fashion Brands},
  journal      = {Int. J. Interact. Mob. Technol.},
  volume       = {11},
  number       = {6},
  pages        = {136--149},
  year         = {2017},
  url          = {https://doi.org/10.3991/ijim.v11i6.7511},
  doi          = {10.3991/IJIM.V11I6.7511},
  timestamp    = {Sun, 02 Oct 2022 15:37:58 +0200},
  biburl       = {https://dblp.org/rec/journals/ijim/RomoMR17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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