"Storytelling and Social Networking as Tools for Digital and Mobile ..."

Zahaira Fabiola González Romo, Irene Garcia Medina, Noemí Plaza Romero (2017)

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DOI: 10.3991/IJIM.V11I6.7511

access: open

type: Journal Article

metadata version: 2025-03-13

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Zahaira Fabiola González Romo, Irene Garcia Medina, Noemí Plaza Romero:
Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands. Int. J. Interact. Mob. Technol. 11(6): 136-149 (2017)

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