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Journal Articles
- 2018
[j11]Kenneth C. C. Yang
, Yowei Kang:
Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions. Int. J. Technol. Educ. Mark. 8(1): 34-47 (2018)- 2011
- [j10]Kenneth C. C. Yang:
The aborted Green dam-youth escort censor-ware project in China: A case study of emerging civic participation in China's internet policy-making process. Telematics Informatics 28(2): 101-111 (2011) - 2010
- [j9]Sandra Soroa-Koury, Kenneth C. C. Yang:
Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective. Telematics Informatics 27(1): 103-113 (2010) - 2007
- [j8]Kenneth C. C. Yang:
A comparative study of Internet regulatory policies in the Greater China Region: Emerging regulatory models and issues in China, Hong-Kong SAR, and Taiwan. Telematics Informatics 24(1): 30-40 (2007) - [j7]Kenneth C. C. Yang:
Factors influencing Internet users' perceived credibility of news-related blogs in Taiwan. Telematics Informatics 24(2): 69-85 (2007) - 2006
- [j6]Kenneth C. C. Yang, Yowei Kang:
Exploring factors influencing Internet users' adoption of Internet television in Taiwan. First Monday 11(3) (2006) - [j5]Kenneth C. C. Yang:
The influence of humanlike navigation interface on users' responses to Internet advertising. Telematics Informatics 23(1): 38-55 (2006) - 2005
- [j4]Kenneth C. C. Yang:
Consumers' attitudes toward regulation of internet auction sites: A third-person effect perspective. Internet Res. 15(4): 359-377 (2005) - [j3]Kenneth C. C. Yang:
Exploring factors affecting the adoption of mobile commerce in Singapore. Telematics Informatics 22(3): 257-277 (2005) - 2004
- [j2]Kenneth C. C. Yang:
Effects of Consumer Motives on Search Behavior Using Internet Advertising. Cyberpsychology Behav. Soc. Netw. 7(4): 430-442 (2004) - [j1]Kenneth C. C. Yang:
Information Technologies and Global Politics, James N. Rosenau and J.P. Singh (eds.); Albany, NY: State University of New York Press, 2002, 312 pages, ISBN 0-7914-5204-2. Telematics Informatics 21(3): 289-291 (2004)
Reference Works
- 2019
- [r1]Kenneth C. C. Yang, Yowei Kang:
Integrating Virtual Reality and Augmented Reality into Advertising Campaigns: History, Technology, and Future Trends. Encyclopedia of Computer Graphics and Games 2019
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