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"Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey ..."

Kenneth C. C. Yang, Yowei Kang (2018)

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DOI: 10.4018/IJTEM.2018010103

access: closed

type: Journal Article

metadata version: 2022-10-02

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Kenneth C. C. Yang, Yowei Kang:
Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions. Int. J. Technol. Educ. Mark. 8(1): 34-47 (2018)

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