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Harikesh S. Nair
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Journal Articles
- 2024
- [j8]Joonhyuk Yang
, Navdeep S. Sahni
, Harikesh S. Nair
, Xi Xiong:
Advertising as Information for Ranking E-Commerce Search Listings. Mark. Sci. 43(2): 360-377 (2024) - 2020
- [j7]Navdeep S. Sahni
, Harikesh S. Nair
:
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. Mark. Sci. 39(1): 5-32 (2020) - 2018
- [j6]Dokyun Lee
, Kartik Hosanagar, Harikesh S. Nair:
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. Manag. Sci. 64(11): 5105-5131 (2018) - 2017
- [j5]Harikesh S. Nair
, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya:
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Mark. Sci. 36(5): 699-725 (2017) - 2013
- [j4]Scott K. Shriver
, Harikesh S. Nair, Reto Hofstetter:
Social Ties and User-Generated Content: Evidence from an Online Social Network. Manag. Sci. 59(6): 1425-1443 (2013) - 2011
- [j3]Pradeep K. Chintagunta
, Harikesh S. Nair:
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. Mark. Sci. 30(6): 977-996 (2011) - [j2]Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan:
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Mark. Sci. 30(6): 1079-1097 (2011) - 2010
- [j1]Wesley R. Hartmann, Harikesh S. Nair:
Retail Competition and the Dynamics of Demand for Tied Goods. Mark. Sci. 29(2): 366-386 (2010)
Conference and Workshop Papers
- 2023
- [c3]Carlos Carrion, Zenan Wang
, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Peiqin Gu, Xiliang Lin, Wenlong Chen, Junsheng Jin, Fanan Zhu, Changping Peng, Yongjun Bao, Zhangang Lin, Weipeng Yan, Jingping Shao:
Blending Advertising with Organic Content in E-commerce via Virtual Bids. AAAI 2023: 15476-15484 - 2021
- [c2]Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan:
Comparison Lift: Bandit-based Experimentation System for Online Advertising. AAAI 2021: 15117-15126 - 2020
- [c1]Tong Geng, Xiliang Lin, Harikesh S. Nair:
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments. AAAI 2020: 13273-13279
Informal and Other Publications
- 2022
- [i6]Wenjia Ba, J. Michael Harrison, Harikesh S. Nair:
Advertising Media and Target Audience Optimization via High-dimensional Bandits. CoRR abs/2209.08403 (2022) - 2021
- [i5]Carlos Carrion
, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Xiliang Lin, Wenlong Chen, Qiyu Hu, Changping Peng, Yongjun Bao, Weipeng Yan:
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach. CoRR abs/2105.13556 (2021) - 2020
- [i4]Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan:
Comparison Lift: Bandit-based Experimentation System for Online Advertising. CoRR abs/2009.07899 (2020) - 2019
- [i3]Ruihuan Du, Yu Zhong, Harikesh S. Nair, Bo Cui, Ruyang Shou:
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network. CoRR abs/1902.00215 (2019) - [i2]Tong Geng, Xiliang Lin, Harikesh S. Nair:
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments. CoRR abs/1907.02178 (2019) - [i1]Caio Waisman, Harikesh S. Nair, Carlos Carrion
, Nan Xu:
Online Inference for Advertising Auctions. CoRR abs/1908.08600 (2019)
Coauthor Index
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