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"Big Data and Marketing Analytics in Gaming: Combining Empirical Models and ..."

Harikesh S. Nair et al. (2017)

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DOI: 10.1287/MKSC.2017.1039

access: closed

type: Journal Article

metadata version: 2020-05-14

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Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya:
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Mark. Sci. 36(5): 699-725 (2017)

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