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2010 – 2019
- 2018
[j5]Wesley R. Hartmann
, Daniel Klapper:
Super Bowl Ads. Mark. Sci. 37(1): 78-96 (2018)- [c2]Rafet Sifa, Julian Runge, Christian Bauckhage, Daniel Klapper:
Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE. HICSS 2018: 1-10 - 2016
- [i1]Adam Alsén, Julian Runge, Anders Drachen, Daniel Klapper:
Play With Me? Understanding and Measuring the Social Aspect of Casual Gaming. CoRR abs/1612.02172 (2016) - 2014
- [j4]German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper:
Search Engine Advertising Effectiveness in a Multimedia Campaign. Int. J. Electron. Commer. 18(3): 7-38 (2014) - 2012
- [c1]Hannah Winkler von Mohrenfels, Daniel Klapper:
The Influence of Mobile Product Information on Brand Perception and Willingness to Pay for Green and Sustainable Products. ICIS 2012 - 2010
- [j3]Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas:
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. Mark. Sci. 29(1): 57-74 (2010)
2000 – 2009
- 2005
- [j2]Daniel Klapper:
An econometric analysis of product variety impact on competitive market conduct in consumer goods markets. OR Spectr. 27(4): 583-601 (2005) - 2000
- [j1]Daniel Klapper:
Einflußgrößen von regulären Preiselastizitäten, Preisaktionselastizitäten und Kreuzpreiselastizitäten Determinants of regular, promotional and cross price elasticities. OR Spectr. 22(1): 135-157 (2000)
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