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Journal Articles

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2022
[j1]
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  dblp key:
  - journals/ijebr/TranNLNND22
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  - https://dblp.org/rec/journals/ijebr/TranNLNND22
Thi Bich Hanh Tran, Quynh-Anh Nguyen, Trung Thanh Le, Quang Hieu Nguyen, Khanh Son Nguyen, Huy Hung Dinh:
Towards an Insight Into Customer Behavior in Virtual Brand Communities: An Investigation of Personal and Community Characteristic Factors. Int. J. E Bus. Res. 18(1): 1-26 (2022)

Conference and Workshop Papers

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2022
[c3]
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  dblp key:
  - conf/icrmat/DoLPTLT22
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Phuong Thanh Do, Ha Anh Le, Nguyen Ngan Ha Pham, Le Chau Tran, Tien Dat Le, Thi Bich Hanh Tran:
Towards an insight into the adoption of Open Innovation by SMEs in Vietnam. ICRMAT 2022: 99-105
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Ha Anh Le, Phuong Thanh Do, Thu Ha Vu, Huong Ly Nguyen, Ngoc Tam Anh Trinh, Thi Bich Hanh Tran:
Users' Adoption Intention to Use Wealth Tech Services: Toward an insight into users in Ha Noi and Ho Chi Minh City during Covid-19 and Beyond. ICRMAT 2022: 131-137
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Thi Bich Hanh Tran, Viet Ha Hoang:
Alliance Orientation and University's Performances: The Moderating Roles of Organizational Characteristics. ICRMAT 2022: 233-236

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