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"Towards an Insight Into Customer Behavior in Virtual Brand Communities: An ..."

Thi Bich Hanh Tran et al. (2022)

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DOI: 10.4018/IJEBR.293296

access: open

type: Journal Article

metadata version: 2022-10-24

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  - journals/ijebr/TranNLNND22
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  - https://dblp.org/rec/journals/ijebr/TranNLNND22
Thi Bich Hanh Tran, Quynh-Anh Nguyen, Trung Thanh Le, Quang Hieu Nguyen, Khanh Son Nguyen, Huy Hung Dinh:
Towards an Insight Into Customer Behavior in Virtual Brand Communities: An Investigation of Personal and Community Characteristic Factors. Int. J. E Bus. Res. 18(1): 1-26 (2022)

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