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Girish Mallapragada

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Journal Articles

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2021
[j4]
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  - journals/mktsci/FossenMD21
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  - https://dblp.org/rec/journals/mktsci/FossenMD21
Beth L. Fossen, Girish Mallapragada, Anwesha De:
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. Mark. Sci. 40(2): 305-324 (2021)
2017
[j3]
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Girish Mallapragada, Raji Srinivasan:
Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains. Decis. Sci. 48(6): 1164-1197 (2017)
2012
[j2]
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  - journals/mktsci/MallapragadaGL12
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Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien:
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release. Mark. Sci. 31(3): 474-492 (2012)
2006
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Rajdeep Grewal, Gary L. Lilien, Girish Mallapragada:
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems. Manag. Sci. 52(7): 1043-1056 (2006)

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