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"Impact of Political Television Advertisements on Viewers' Response to ..."
Beth L. Fossen, Girish Mallapragada, Anwesha De (2021)
- Beth L. Fossen
, Girish Mallapragada
, Anwesha De:
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. Mark. Sci. 40(2): 305-324 (2021)
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