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Shuh-Chyi Doong

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2019
[j1]
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Zhi Yang, Yu Zheng, Yufei Zhang, Yanhui Jiang, Hua-Tung Chao, Shuh-Chyi Doong:
Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China. Electron. Commer. Res. Appl. 35 (2019)

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