"Bipolar influence of firm-generated content on customers' offline ..."

Zhi Yang et al. (2019)

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DOI: 10.1016/J.ELERAP.2019.100844

access: closed

type: Journal Article

metadata version: 2020-10-26

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Zhi Yang, Yu Zheng, Yufei Zhang, Yanhui Jiang, Hua-Tung Chao, Shuh-Chyi Doong:
Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China. Electron. Commer. Res. Appl. 35 (2019)

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