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Yifei Rong
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2010 – 2019
- 2018
- [j1]Kan Ren, Weinan Zhang, Ke Chang, Yifei Rong, Yong Yu, Jun Wang:
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising. IEEE Trans. Knowl. Data Eng. 30(4): 645-659 (2018) - [i3]Kan Ren, Weinan Zhang, Ke Chang, Yifei Rong, Yong Yu, Jun Wang:
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising. CoRR abs/1803.02194 (2018) - 2017
- [c3]Haifeng Zhang, Weinan Zhang, Yifei Rong, Kan Ren, Wenxin Li, Jun Wang:
Managing Risk of Bidding in Display Advertising. WSDM 2017: 581-590 - [i2]Haifeng Zhang, Weinan Zhang, Yifei Rong, Kan Ren, Wenxin Li, Jun Wang:
Managing Risk of Bidding in Display Advertising. CoRR abs/1701.02433 (2017) - 2016
- [c2]Kan Ren, Weinan Zhang, Yifei Rong, Haifeng Zhang, Yong Yu, Jun Wang:
User Response Learning for Directly Optimizing Campaign Performance in Display Advertising. CIKM 2016: 679-688 - [c1]Weinan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang:
Feedback Control of Real-Time Display Advertising. WSDM 2016: 407-416 - [i1]Weinan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang:
Feedback Control of Real-Time Display Advertising. CoRR abs/1603.01055 (2016)
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