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Ching-Ti Pan

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Journal Articles

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2015
[j2]
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Ming-Chuan Pan, Chih-Ying Kuo, Ching-Ti Pan:
Measuring the effect of Chinese brand name syllable processing on consumer purchases. Internet Res. 25(2): 150-168 (2015)
2013
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Ming-Chuan Pan, Chih-Ying Kuo, Ching-Ti Pan, Wei Tu:
Antecedent of purchase intention: online seller reputation, product category and surcharge. Internet Res. 23(4): 507-522 (2013)

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