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"Measuring the effect of Chinese brand name syllable processing on consumer ..."

Ming-Chuan Pan, Chih-Ying Kuo, Ching-Ti Pan (2015)

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DOI: 10.1108/INTR-11-2013-0242

access: closed

type: Journal Article

metadata version: 2020-03-04

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Ming-Chuan Pan, Chih-Ying Kuo, Ching-Ti Pan:
Measuring the effect of Chinese brand name syllable processing on consumer purchases. Internet Res. 25(2): 150-168 (2015)

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