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Kusum L. Ailawadi

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2020
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Kusum L. Ailawadi, Tat Y. Chan, Puneet Manchanda, K. Sudhir:
Introduction to the Special Issue on Marketing Science and Health. Mark. Sci. 39(3): 459-464 (2020)
2009
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Kusum L. Ailawadi, Bari A. Harlam:
Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants. Mark. Sci. 28(4): 782-791 (2009)

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