"Introduction to the Special Issue on Marketing Science and Health."

Kusum L. Ailawadi et al. (2020)

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DOI: 10.1287/MKSC.2020.1230

access: closed

type: Journal Article

metadata version: 2021-11-12

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Kusum L. Ailawadi, Tat Y. Chan, Puneet Manchanda, K. Sudhir:
Introduction to the Special Issue on Marketing Science and Health. Mark. Sci. 39(3): 459-464 (2020)

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