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8. IWIPS 2007: Merida, Mexico
- Vanessa Evers, Christian Sturm, Mario Alberto Moreno Rocha, Edgar Cambranes-Martínez, Thomas Mandl:
Designing for Global Markets 8, IWIPS 2007, Actually being There, 28-30 June 2007, Merida, Mexico, Proceedings of the Eighth International Workshop on Internationalisation of Products and Systems. Product & Systems Internationalisation, Inc. 2007
Invited Presentations
- Kentaro Toyama:
Opening Keynote: The Advantages of Being There. IWIPS 2007: 2 - Apala Lahiri Chavan:
Closing Keynote: To Be Global or not to Be Global - Is that The Question? IWIPS 2007: 3-4 - Tony Salvador:
Saturday Opening Speech: From ICTs for Development to ICTs for Exchange: Opportunities & Sustainability in Global Markets. IWIPS 2007: 5-
Papers 1: Exploring new Markets and Opportunities
- Fuad Ali El-Qirem, Gilbert Cockton, Mohamed Loufti:
Cultural Differences in Severity and Impact of User Frustration. IWIPS 2007: 9-18 - Anna Kämäräinen, Pertti Saariluoma:
Under-Use of Mobile Services: How Advertising Space is used. IWIPS 2007: 19-30 - Beena Prabhu, Girish V. Prabhu, Sarit Arora, Anil Paranjape:
Emerging Markets: Finding the right Foothold. IWIPS 2007: 31-
Papers 2: Localisation in the Automotive Industry
- Rüdiger Heimgärtner:
Measuring Cultural Differences in HCI as Preparatory Work for Cultural Adaptability in Navigation Systems: Results from the Second Online Survey. IWIPS 2007: 43-54 - Björn-M. Braun, Kerstin Röse, Peter Rößger:
Localizing for the Korean Market: "Actually Being There" with a Multi-method Approach. IWIPS 2007: 55-
Papers 3: Localisation Issues for India and China
- Nimmi Rangaswamy:
The Aspirational PC: Home Computers and Indian Middle Class Domesticity. IWIPS 2007: 65-78 - Apala Lahiri Chavan, Beena Prabhu, Warren Greving:
Cross Cultural Study: Perception, Usage, and Adoption of Technology. IWIPS 2007: 79-88 - Andy Smith:
Supporting te Localization of Usability Practice in India and China. IWIPS 2007: 89-
Tutorial and Workshop
- Apala Lahiri Chavan:
Contextual Innovation. IWIPS 2007: 103-104 - Mario Alberto Moreno Rocha:
Actually Being There: The Cultural Experience Workshop. IWIPS 2007: 105-

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