BibTeX record journals/mktsci/Yu21

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@article{DBLP:journals/mktsci/Yu21,
  author       = {Jungju Yu},
  title        = {A Model of Brand Architecture Choice: {A} House of Brands vs. {A}
                  Branded House},
  journal      = {Mark. Sci.},
  volume       = {40},
  number       = {1},
  pages        = {147--167},
  year         = {2021},
  url          = {https://doi.org/10.1287/mksc.2020.1245},
  doi          = {10.1287/MKSC.2020.1245},
  timestamp    = {Wed, 07 Apr 2021 16:00:28 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Yu21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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