"A Model of Brand Architecture Choice: A House of Brands vs. A Branded House."

Jungju Yu (2021)

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DOI: 10.1287/MKSC.2020.1245

access: closed

type: Journal Article

metadata version: 2021-04-07

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Jungju Yu:
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House. Mark. Sci. 40(1): 147-167 (2021)

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