BibTeX record journals/mktsci/WangLCS16

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@article{DBLP:journals/mktsci/WangLCS16,
  author       = {Yanwen Wang and
                  Michael Lewis and
                  Cynthia Cryder and
                  Jim Sprigg},
  title        = {Enduring Effects of Goal Achievement and Failure Within Customer Loyalty
                  Programs: {A} Large-Scale Field Experiment},
  journal      = {Mark. Sci.},
  volume       = {35},
  number       = {4},
  pages        = {565--575},
  year         = {2016},
  url          = {https://doi.org/10.1287/mksc.2015.0966},
  doi          = {10.1287/MKSC.2015.0966},
  timestamp    = {Thu, 14 May 2020 22:25:39 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/WangLCS16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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