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"Enduring Effects of Goal Achievement and Failure Within Customer Loyalty ..."

Yanwen Wang et al. (2016)

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DOI: 10.1287/MKSC.2015.0966

access: closed

type: Journal Article

metadata version: 2020-05-14

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Yanwen Wang, Michael Lewis, Cynthia Cryder, Jim Sprigg:
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. Mark. Sci. 35(4): 565-575 (2016)

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