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BibTeX record journals/mktsci/NamMC10
@article{DBLP:journals/mktsci/NamMC10, author = {Sungjoon Nam and Puneet Manchanda and Pradeep K. Chintagunta}, title = {The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service}, journal = {Mark. Sci.}, volume = {29}, number = {4}, pages = {690--700}, year = {2010}, url = {https://doi.org/10.1287/mksc.1090.0550}, doi = {10.1287/MKSC.1090.0550}, timestamp = {Thu, 14 May 2020 22:25:51 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/NamMC10.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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