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"The Effect of Signal Quality and Contiguous Word of Mouth on Customer ..."

Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta (2010)

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DOI: 10.1287/MKSC.1090.0550

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta:
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. Mark. Sci. 29(4): 690-700 (2010)

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