BibTeX record journals/mktsci/LuS18

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@article{DBLP:journals/mktsci/LuS18,
  author       = {Michelle Y. Lu and
                  Jiwoong Shin},
  title        = {A Model of Two-Sided Costly Communication for Building New Product
                  Category Demand},
  journal      = {Mark. Sci.},
  volume       = {37},
  number       = {3},
  pages        = {382--402},
  year         = {2018},
  url          = {https://doi.org/10.1287/mksc.2017.1071},
  doi          = {10.1287/MKSC.2017.1071},
  timestamp    = {Thu, 14 May 2020 22:25:45 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/LuS18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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