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BibTeX record journals/mktsci/LiaukonyteTZ23
@article{DBLP:journals/mktsci/LiaukonyteTZ23, author = {Jura Liaukonyte and Anna E. Tuchman and Xinrong Zhu}, title = {Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?}, journal = {Mark. Sci.}, volume = {42}, number = {1}, pages = {11--25}, year = {2023}, url = {https://doi.org/10.1287/mksc.2022.1386}, doi = {10.1287/MKSC.2022.1386}, timestamp = {Mon, 26 Jun 2023 20:58:24 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/LiaukonyteTZ23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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