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"Frontiers: Spilling the Beans on Political Consumerism: Do Social Media ..."
Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu (2023)
- Jura Liaukonyte, Anna E. Tuchman, Xinrong Zhu:
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? Mark. Sci. 42(1): 11-25 (2023)
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