BibTeX record journals/mktsci/IyerS16

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@article{DBLP:journals/mktsci/IyerS16,
  author       = {Ganesh Iyer and
                  David A. Soberman},
  title        = {Social Responsibility and Product Innovation},
  journal      = {Mark. Sci.},
  volume       = {35},
  number       = {5},
  pages        = {727--742},
  year         = {2016},
  url          = {https://doi.org/10.1287/mksc.2015.0975},
  doi          = {10.1287/MKSC.2015.0975},
  timestamp    = {Thu, 14 May 2020 22:25:54 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/IyerS16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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