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"Social Responsibility and Product Innovation."

Ganesh Iyer, David A. Soberman (2016)

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DOI: 10.1287/MKSC.2015.0975

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/IyerS16
Ganesh Iyer, David A. Soberman:
Social Responsibility and Product Innovation. Mark. Sci. 35(5): 727-742 (2016)

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