BibTeX record journals/mktsci/FossenS17

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@article{DBLP:journals/mktsci/FossenS17,
  author       = {Beth L. Fossen and
                  David A. Schweidel},
  title        = {Television Advertising and Online Word-of-Mouth: An Empirical Investigation
                  of Social {TV} Activity},
  journal      = {Mark. Sci.},
  volume       = {36},
  number       = {1},
  pages        = {105--123},
  year         = {2017},
  url          = {https://doi.org/10.1287/mksc.2016.1002},
  doi          = {10.1287/MKSC.2016.1002},
  timestamp    = {Thu, 14 May 2020 22:25:51 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/FossenS17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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