![](https://dblp.uni-trier.de/img/logo.ua.320x120.png)
![](https://dblp.uni-trier.de/img/dropdown.dark.16x16.png)
![](https://dblp.uni-trier.de/img/peace.dark.16x16.png)
Остановите войну!
for scientists:
![search dblp search dblp](https://dblp.uni-trier.de/img/search.dark.16x16.png)
![search dblp](https://dblp.uni-trier.de/img/search.dark.16x16.png)
default search action
"Television Advertising and Online Word-of-Mouth: An Empirical ..."
Beth L. Fossen, David A. Schweidel (2017)
- Beth L. Fossen, David A. Schweidel:
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity. Mark. Sci. 36(1): 105-123 (2017)
![](https://dblp.uni-trier.de/img/cog.dark.24x24.png)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.